LensDirect thank you cards were designed to enhance the unboxing experience and build customer loyalty. By pairing gratitude with a discount, they encourage repeat purchases and strengthen the brand’s personal connection with customers
LensDirect Blog Post Visuals Redesign
I redesigned LensDirect’s blog visuals to create a cohesive, branded look: consistent photography styles, more youthful energy, and a broader representation of generations. The refreshed visuals keep the brand fun and approachable while adding polish and professionalism - making posts more inviting to read and share, supporting both SEO efforts and customer trust.
Blog posts are an important part of digital marketing today - they help brands build trust, improve SEO visibility, and attract new customers through organic search. But when visuals are inconsistent or generic, posts can feel disconnected from the brand, lowering engagement and credibility.
I create branded email campaigns for LensDirect that boost engagement and drive repeat sales. Each campaign combined strong visuals with clear
calls-to-action, aligning design with measurable business goals.
Employee business cards to reflect the professionalism and trust of the brand. A clean, modern layout ensures clarity and reinforces LensDirect’s identity in every client and partner interaction.