Concord Advance Web Design

For Concord Advance, a commission advance service for real estate agents, I designed both the public-facing marketing site and the secure login/signup experience. The website explains the service clearly, guides agents through the application process, and builds trust with testimonials and partner logos. The login and signup pages were streamlined with modern touches like social login options, making access faster and more user-friendly. Goals: The goal was to create a seamless journey - from discovering the service to signing up and requesting a quote. The main key was simplicity and ease of use. The redesign helps Concord Advance attract new agents, simplify onboarding, and reinforce their position as a reliable financial partner.

Redesigned Application Form

The old login page felt bare and transactional, offering little trust or usability for new users. Testimonials and trust badges were pushed aside, and the form lacked modern conveniences, making the process feel dated.

In my redesign, I focused on trust and ease of use. I highlighted social login options (Google/Apple) for faster access, placed testimonials and trust badges prominently to build credibility, and used a cleaner, friendlier layout. The new design communicates reliability while streamlining the signup flow, helping Concord Advance reduce friction and increase user confidence.

Before the redesign

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